HTML tags in SEO 101

There are many Correct tags usage you can use to assist Search Engine Robots when your site is indexed. Meta Tags must be placed between in your website code. While most Meta Tags are ignored by Major Search Engines other smaller engines still use a variety Correct tags usage for indexing. You will not get penalized by Major Search Engines for adding Meta Tags they do not use. Adding Correct tags doesn’t mean you are going to get a high search engine ranking but they do help. Character lengths to be included in Meta Tags vary with different search engines. Again, if your tag is too long you won’t get penalised, what happens is the robot reaches its maximum allowed character limit then ignores the rest so make sure the important words/phrases are near the front.

Required Http-Equiv Meta Tags will be built automatically by your website builder application i.e. http-equiv=”name” content=”value”

Important Meta Tags;

Your Website Title Maximum character length 60 – Used by all Search Engines

Maximum character length 160 – Used by all Search Engines

Used by all search engines to instruct robots to either index your site or not index your site i.e. Index, Follow, No Index, No Follow, None. It is not mandatory to have this meta tag, if you do not include it robots will automatically index and follow all URLs found.

Other Meta Tags;

Maximum character length 874 – do not use the same keyword more than 5 times else you may get penalized. Not used by Major Search Engines

Instructs robot when to return to the site. Not used by Major Search Engines. Robots index tend to index a site when it comes across a link.

Tells the search engine who the page is meant for i.e. everyone, global, localized (your region)

Records the author information

Records copyright information

Rates the content of your website like TV ratings. General, Restricted, Mature, 14, G.

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