How PageRank Impacts Search Positions

Over the last decade, internet has taken giant strides in many ways. Many webmasters are finding it problematic obtaining top search engine positions on Yahoo, Google and hordes of other prominent search engines. Websites with high Page Rank receive higher positions and huge traffic volumes than those with low Page Ranks. Pages that have high page positions are considered to carry more relevance and importance. Among the factors that are taken into consideration when working out Page Rank is the quality of incoming links, the age of the website and duration of the backlinks.

A Floating Point Number

Search positions do not range from 0 to 10 as many people would think. The numbers float and each of the available levels is pretty hard to reach. Search engines calculate these metrics once after every few months and after updates are done; the web pages are assigned new ranks by the search engines. Search positions are awarded based on the accuracy and usefulness of the search results. It’s thus important that webmasters develop web pages for human users and not for the search engines. It’s important to do a check and figure out if your search engine strategy is working as planned. If you want to know about your rankings and search positions, here is the procedure:

1.Check the Results Manually

This is a tedious procedure, but will help you know if your page is showing up. It’s slow and tedious, but Google allows you this kind of access.

2.Use Analytics Software

Your analytics software will tell you the exact web location of your customers before they came to your page. Google and other search engines will let you know where your customers were before they discovered your web page.

3.Peruse Through the Server Log Files

No matter your log format, you can be able to see where people come from before landing on your page. You will also be able to see how improved search positions can help improve your incoming traffic.

Comments are closed.