Useful info

Search engine friendly markup

HTML is the basic language of the web. Using this technology alone will enable you to write simple, text based web sites. If you put your mind to it you can learn enough of this in an afternoon to make a simple, no frills, static web site.

Now I don’t advocate this if you are trying to sell your web design skills, but if you are a newbie, just starting out, you can write a very simple site just using HTML which will help you to design a Search engine friendly markup website and you can do it without too steep a learning curve.

HTML is the computer language used to Search engine friendly markup which builds the ordinary text on a web site and display images. Almost every website you’ll see is made up of XHTML or HTML. This is a relatively easy language to learn and if you put your mind to it, you’ll be writing XHTML pretty well within a few hours.

If anyone struggles with basic coding of Search engine friendly markup html (like I did) then here I would like to show you some basic tags and html that you will need for basic linking of text and images and the link maintenance of your sites.

Here is a code for a basic text link

Your own text here!

There are numerous places on the web that will and will not accept html coding, start using this code on your sites for basic text links first and as you go on your journey on the web you will find free places to place backlinks for your websites.

If you see banners and banner sire logo’s, these usually consist of html code.

Two requirements are the destination of the hyperlink, which is just like the above text link, except without the actual text wording on the end.

Then the next part of the banner coding would be the actual source of the design/image usually ending in gif or jpeg, the source link is usually linked from a server.

To bold your text just add these tags at the beginning and end of your text

Make sure you close your tags properly or it won’t code correctly, so remember this for all of your tag codes.

A little tip I picked up is to get one of thse free ready made templates and make another copy of it to simply mess around with and experiment with the html coding of the page, this way you’ll gain an understanding and insight into how this html code creates other stuff on your site like font sizes,tables,colours etc.
html = web 2.0

custom label water Branded water with own label Promotional water bottles

HTML tags in SEO 101

There are many Correct tags usage you can use to assist Search Engine Robots when your site is indexed. Meta Tags must be placed between in your website code. While most Meta Tags are ignored by Major Search Engines other smaller engines still use a variety Correct tags usage for indexing. You will not get penalized by Major Search Engines for adding Meta Tags they do not use. Adding Correct tags doesn’t mean you are going to get a high search engine ranking but they do help. Character lengths to be included in Meta Tags vary with different search engines. Again, if your tag is too long you won’t get penalised, what happens is the robot reaches its maximum allowed character limit then ignores the rest so make sure the important words/phrases are near the front.

Required Http-Equiv Meta Tags will be built automatically by your website builder application i.e. http-equiv=”name” content=”value”

Important Meta Tags;

Your Website Title Maximum character length 60 – Used by all Search Engines

Maximum character length 160 – Used by all Search Engines

Used by all search engines to instruct robots to either index your site or not index your site i.e. Index, Follow, No Index, No Follow, None. It is not mandatory to have this meta tag, if you do not include it robots will automatically index and follow all URLs found.

Other Meta Tags;

Maximum character length 874 – do not use the same keyword more than 5 times else you may get penalized. Not used by Major Search Engines

Instructs robot when to return to the site. Not used by Major Search Engines. Robots index tend to index a site when it comes across a link.

Tells the search engine who the page is meant for i.e. everyone, global, localized (your region)

Records the author information

Records copyright information

Rates the content of your website like TV ratings. General, Restricted, Mature, 14, G.

Linking in Google – some DON’Ts

Lately, most web owners have experienced a drop in web traffic after the roll out of Google Panda series. This calls out for extra care when it comes to link building. It is highly advisable that if you have been affected by these updates you seek the counsel of a reliable SEO firm help you determine Unnatural links for Google to stop punishing your site. If you are intending to start link building, the following tips should come in handy;

Avoid Multiple and Duplicate Anchor Text Links
Prior to the roll out of Google Panda this was not a big deal but currently it is a bad idea using multiple and duplicate anchor text links, create unique anchor text for each link. You may rank shortly for this, but when you get caught by Google, you will be de-ranked immediately. Create unique anchor text for each link.
Using Junk Anchors
Junk anchors are text based links which can be used anywhere on the site pages such as �click here’, �Read more’ etc., while some people may tend to minimize the use of junk anchor texts, with the roll out of Panda 3.4, it is highly encouraged to have more junk anchors in your website.

Do not neglect Social Likes
Currently Google and other search engines are using social likes and sharing to rank your website. The trick is to get more social likes, sharing, tweets and +1s. This will definitely increase your ranking in the SERPs.
Mention your Brand within Text based links
In order to evade Panda 3.4 penalties, do not neglect to mention your brand within text links. Use this link to link to your home page.

Stop using Paid Links
In as much as the paid links can enable you to rank on top of the search results for a while, they lead to a severe punishment from Google. Avoid such strategies because you may not easily determine Unnatural links for Google from these sources. It will cost you more than what you spent to restore your site to where it was previously.

Avoid Link Farms
These are simply sites created for the purpose of offering links to other sites; their idea is to trick Google into ranking your site because other sites are linking to yours. It is illegal to use link farms for your link building strategy, the penalty is severe, hence avoid it.

Correct linking 101

The Right Way In 2013 – Search Engine Watch written by: felix7 It is factual that correct linking has always been a risk reward scenario. This statement continues to remain true in 2013. The only thing that has change is working out of Google Webmaster outlines. Following the upgrade of their algorithm and improving spam regulation with perfect human raters, Google has made the affair difficult to overcome search rating with poor back-links.

High Risk: Low Rewarding Correct Link Creation: Automated link building such as BuildMyRank and SENuke has penalized by Google Penguin. This is nothing, but going against the Google’s algorithm guidelines. In 2013, this should be avoided because it will rather rate a business owner website low.

High Risk: High Rewarding Correct Link Building: Since Google has made it clear that no tolerance will be accepted from 2008, it is better to watch out on paid link building. The basic reason for Google’s fight against paind links is concentrating on the fact that they work even in 2013. It is important to be careful on paid links. Google will never take it slightly with anyone found in this practice.

Low Risk: Low Reward Correct Link: This practice is classified as Penguin Paralysis. Since Google updated Penguin, several Webmasters have not been happy with the ethical SEO exercise. Webmasters have been falling into the Google’s penalty of creating contents with viewers in mind. On this note, the process is safe, but has low reward. Creating contents without marketing strategy is pretty waste of time. This is wisdom, think on it!

Low Risk: High Reward Correct Link Building: From research and visibility study, this exercise will be perfect and great in 2013 and beyond. Creating links that are manually done carries a lot of value and worth. For this reason, you can always create your links manually to get perfect result. It will overall give correct linking system to your content.

Natural links for Google and other search engines

Achieving success on the internet, whether monetary or otherwise, comes down to exposure. And because you cannot go around disseminating flyers to everybody you meet containing detailed addressing information to whatever resource you are providing online, you, like most people, will have to put your faith in search engines.
And this is where links, natural or otherwise, play their part. Because you cannot expect success when details regarding your particular resource appear on the 90th page of the availed results, it falls within your power to manipulate your resource whichever way possible to increase its rankings with a search engine like Google.
The problem is figuring out a way to disseminate your links across the internet in a way that doesn’t violet Google’s somewhat strict webmaster guidelines.There was a time when search engines would rank pages by taking into account the number of times a certain keyword appeared on a page, a time when keyword stuffing would indeed achieve optimum results. Greater minds crafted an algorithm that instead took into account the links within a page that pointed to useful resources on the matter located in elsewhere. And superior rankings were achieved by considering the number of useful links availed.
Google has specific rules about natural links. However making use of natural links for Google can prove to be a chore.
“Any links intended to manipulate a site’s rankings in Google search results may be considered part of a link scheme and a violation of Google’s webmaster guidelines”. This is Google’s strict definition of a unnatural link.
That can prove confusing, after all the purpose of links is to increase page rankings. Yet what Google takes offense with is making use of uncouth methods with regards to links to obtain greater rankings, such as link spamming, link buying and so on. Natural linking, according to Google, is the result of search engine optimization alongside digital marketing and great content.
Not that Google has not mistakenly marked natural links as unnatural. It might sometimes take a careful hand to spread the word about a resource without straying outside Google enforced boundaries.

How PageRank Impacts Search Positions

Over the last decade, internet has taken giant strides in many ways. Many webmasters are finding it problematic obtaining top search engine positions on Yahoo, Google and hordes of other prominent search engines. Websites with high Page Rank receive higher positions and huge traffic volumes than those with low Page Ranks. Pages that have high page positions are considered to carry more relevance and importance. Among the factors that are taken into consideration when working out Page Rank is the quality of incoming links, the age of the website and duration of the backlinks.

A Floating Point Number

Search positions do not range from 0 to 10 as many people would think. The numbers float and each of the available levels is pretty hard to reach. Search engines calculate these metrics once after every few months and after updates are done; the web pages are assigned new ranks by the search engines. Search positions are awarded based on the accuracy and usefulness of the search results. It’s thus important that webmasters develop web pages for human users and not for the search engines. It’s important to do a check and figure out if your search engine strategy is working as planned. If you want to know about your rankings and search positions, here is the procedure:

1.Check the Results Manually

This is a tedious procedure, but will help you know if your page is showing up. It’s slow and tedious, but Google allows you this kind of access.

2.Use Analytics Software

Your analytics software will tell you the exact web location of your customers before they came to your page. Google and other search engines will let you know where your customers were before they discovered your web page.

3.Peruse Through the Server Log Files

No matter your log format, you can be able to see where people come from before landing on your page. You will also be able to see how improved search positions can help improve your incoming traffic.

Online Marketing

online-marketingSmall businesses can be able to make it big in the competitive world of marketing. In most cases, marketers use search engine optimization techniques to make their online marketing better than before. One can implement the use of Ad Words. In order to get the most out of this strategy of marketing, one has to understand how it works. The most outstanding feature of Ad Words is Pay per Click. PPC can generate many profits yet it requires less effort.

For the best results, SEO requires one to ensure relevance of content. Submitting relevant content makes it possible for internet users to visit the target websites. By searching keywords and phrases that closely relate to the content that you have submitted, users are highly likely to access your website. Read More

Google page rank

Google has made life way easier than it would have been if there was no technology or computers. It is the ultimate life changer with all kinds of people seeking knowledge on all kinds of things. You can find out anything about everything without opening a book. I usually say that is the most amazing idea anyone has ever come up with. Ever wondered what determines the page appears first in your search? So many pages are developed on daily basis. I never understood how it works until I learned about Google page rank
Google PR is a site developed by Larry page and Sergey Brim at Stanford University. It is a site that determines how pages are ranked or how they appear when a user searches a particular issue. It is obvious that the number your page appears when something in relation is goggled determines how well you will sell yourself and the number of people who will know about your website’s existence.
How does Google page rank determine the ranking of a website? There is a standard method: PR(A)=(i-d)+C(ti)+pr(tn)). Basically what this means is the more links a webpage has the higher the ranking. Each single link carries a percentage of the overall result. What it takes to have many links is the relevance of your page to people’s needs and demands. If we go with the layman’s perspective, how famous is your page? Are you giving the solutions people want? Popularity and importance are the key issues that determine how ones page is ranked.
Google rank can also be viewed as votes. The ranking may also shift depending on what is happening around the world. It is important to not that website are not ranked as a whole, the particular home page is what counts in the rankings.

How to Increase Google Page Rank

googlepagerankThere are many who want to see their website at the top position in the search engine result but fail to do so. There are many reasons behind it. One of the common reasons is they lack the basic idea about how to increase Google Page rank. If you are also among those who want to increase the ranking of their website then you have come to the right place. Here, you will find some tips by which you can increase Google page rank.

One of the best ways to enhance your page ranking is to build backlinks to your website. Have a look on the top ten results returned for your position. Try to place the links on their website if permitted. Of course, all the backlinks are not the same. Always keep in mind that having hundreds of links on not so popular websites will not be as good as having just forty links on websites that are actually popular. Read More

How to Rank High In Search Engines

Every person who owns an eCommerce website will be happy to see it ranking highly in the search engines such as the Google and Yahoo. Sites that rank higher get more traffic and make more sales. Here are some of the tricks that a business person can adopt and achieve success in online marketing.

Choose the right keyword phrases

Your keyword should not just comprise a single word, but a phrase. But if the ones you are using on your website aren’t competitive, you need to get a replacement. Make sure the keyword which you want to get ranked is placed in the title, subtitles and in other strategic places in your content. While doing this, make sure you don’t do keyword spamming. A SEO professional is better placed to help you do extensive research about keywords and carry out the necessary replacements. Read More